Strategic Management

The Caledonian Business School at GCU re-engineered the Strategic Management class to improve the usefulness, quality, consistency and timeliness of student feedback from a large teaching team so improve engagement and reflection. The re-engineering activities were also used by the module team as a mechanism to facilitate reflection amongst themselves on how they can improve assessment practices. The results of the completed redesign can be found by following the links listed below:

At a Glance

Faculty:

Caledonian Business School

Class/Course:

Strategic Management

Students:

700

Technology:

Electronic feedback software (EFS) [EFS is freely available online fromPhil Denton of Liverpool John Moores University]

Assessment Activities:

Improved tutor feedback to students supported by feedback form.

Efficiencies:

Despite early start-up costs and learning curve efficiency gains have been reported by the majority of tutors marking scripts and returning feedback to students .

Learning Gains:

There is evidence to suggest that electronic feedback software stimulated many ‘conversations’ about the assignment marks amongst students. 90% of students said they were happy with this mode of feedback on this module.

"Emails gave you the privacy to access your feedback either at uni or at home. I liked it. It was clear and concise." Student comment

 

 

Preliminary Findings
Principles in Practice
Staff Involved
  • Susan Ogden [S.Ogden 'at' gcal.ac.uk]
  • Alec Wersun [ A.Wersun 'at' gcal.ac.uk]